We could talk about premium fuels, superior performance, and unmatched flavour with some beautiful shots of cooking over fire. It would all be true — but it wouldn’t be the whole story.

One of Globaltic’s core principles is honesty. We believe in being real about who we are, where we’ve come from, and what it took to get here. So instead of the marketing script, here’s the actual journey — the moments, the people, and the fire that started it all.

Hi, I’m Klim, founder of Globaltic. In my school in Somerset, there was a sacred lawn you couldn’t step on — unless you wanted multiple detentions (which we got). One weekend, a few of us broke that rule and fired up a barbecue right on it.

We bought a cheap grill, some meat (had to use a Swiss knife to cut it right on the kitchen top!) and supermarket charcoal. The charcoal was awful — hard to light, weak heat, barely cooked the meat. But it planted the seed: fuel matters.

A few months later, at a family BBQ, I saw the charcoal we used at home — big, dense pieces, blazing hot, burning for hours. The difference was night and day. That’s when the idea for Globaltic took root.

We launched as a family business with my dad and lifelong family friends, debuting at our first exhibition in March 2020 — one week before lockdown. The perfect timing to start a restaurant-focused business, right?

When Covid hit, the restaurant industry — our main target — came to a standstill overnight. Orders froze, events were cancelled, and our launch momentum disappeared.

But we didn’t stop. My wife stepped in as our marketing manager (she still runs it today), and we shifted focus to home BBQ enthusiasts. We tested, refined, and compared our fuels relentlessly — my dad even ran side-by-side burns against supermarket charcoal to prove the difference. Those tests didn’t just confirm what we already knew — they gave us the confidence to push forward when things looked toughest.

As restrictions eased, we took Globaltic on the road — joining food festivals, BBQ competitions, and outdoor cooking events across the UK. These festivals became more than just a way to showcase our fuels; they were proof that the business had stabilised after a rough start.

One of my favourite memories is from a summer festival where my son, just seen months old at the time, joined us for 2 days in Colchester. After hours of smoke, laughter, and the buzz of the crowd, we found him sprawled on the bed, fast asleep — completely worn out from his “hard work.” It’s a moment that still makes us laugh and reminds us that Globaltic has always been about family, community, and a shared love for great food.

As word spread, Globaltic grew beyond family and friends. We started working with chefs who cared as much about their fuel as their ingredients, retailers who wanted something better for their customers, and home grillers looking to take their cooking to the next level.

We expanded our range beyond charcoal to include binchotan, briquettes, wood and accessories — all made with quality-first mentality. Our supply chain stabilised, our processes got sharper, and we built partnerships that still stand strong today.

Every bag that leaves our warehouse still carries the same promise as that very first one: great fuel, honestly made, honestly sold.

From a school BBQ to a brand trusted across Europe, Globaltic has come a long way. Today, our fuels power kitchens, grills, and festivals in 7 countries — and we’re still growing. We're a close-knitted team of 8 and

The UK remains our home — it’s where our HQ is based, where our story began, and where we continue to run the business day to day. As our international presence expands, those British roots guide everything we do: honest stories, great fuel, and a commitment to the planet with every bag we ship.

We’ve built Globaltic on simple principles: make fuel you can trust, tell the truth about how it’s made, and never stop improving. That won’t change.

Looking ahead, we’re working to bring Globaltic to even more kitchens and gardens across Europe, expand our sustainable product range, and deepen our partnerships with chefs, retailers, and communities.

Every new country, every new customer, and every new bag is a step toward our bigger goal — making premium, responsibly sourced fuels the standard, not the exception.

The fire’s only getting bigger.